Established in 1944, The World Bank Group (WBG) is a vital source of financial and technical assistance to developing countries around the world. WBG is not a bank in the ordinary sense, but a unique partnership to reduce poverty and support development.
SERVICES DELIVERED
- Marketing material design
- Infographics and illustrations
- Publication design
- Branded templates
- Creative direction
ASK
The World Bank Group is tasked with producing, distributing and promoting a large variety of educational studies and briefs throughout the year. Seeking a unified, clean design approach WBG tasked ThompsonStenning with conceptualizing and creating a look that allows for greater reader retention across print and digital media.
Custom collateral templates
SOLUTION
Given the large size of the organization, ThompsonStenning collaborated with key staff and decision-makers across various departments to provide creative support for a multitude of print design needs. All collateral created allowed for greater legibility, better brand recognition, clear information organization so important information could be easily disseminated by the Bank.
