The Partnership for College Completion (PCC) was launched in Illinois in 2016 to address disparities in college access by race and income, along with persistent and widening racial and socioeconomic disparities in college degree completion.
SERVICES DELIVERED
- Information Architecture
- Website Design
- Website Development
THE ASK
After completing a brand refresh, PCC needed to uplift their online presence, improve user experience, and deepen engagements by utilizing the website as a strategic tool for telling their story and inspiring users to action.
THE SOLUTION
Upon analyzing the content on their current website, we reviewed user heat maps and analytics to reimagine the site navigation and content strategy. We then took their refreshed brand and infused the website design with bold colors, legible fonts, engaging photography, and plenty of actionable items for users to take.