The City of Campbell River is located at the 50th parallel on the east coast of northern Vancouver Island and is home to over 60,000 residents. With plenty of natural beauty and community amenities, Campbell River offers an unparalleled lifestyle that gives residents, businesses and visitors room to grow and space to breathe.
- Marketing material design
- Infographics and illustrations
- Publication design
- Branded templates
- Creative direction
The City of Campbell River had one main goal – to transform their unexciting financial plan reports into a visually engaging, polished documents that not only delighted readers but also highlighted the City’s brand persona.
ThompsonStenning approached this project by thoroughly studying the existing City of Campbell River brand, values and structure. Our team designed robust custom templates, infographics, organizational charts and iconography for the City’s comprehensive annual financial reports and marketing materials. We then worked with the City to establish stylistic guidelines for all their documents and provided educational training to in-house designers on how to best utilize their brand and visual assets moving forward.
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